Privacy Policy

Information we collect

We collect information you provide directly — such as your name, contact details, date of birth, health history, insurance details (if applicable), photos or documents you upload, and messages with your care team.

We also collect technical information automatically, including device type, browser, IP address, pages viewed, and cookies or similar technologies used to keep you signed in and improve the service.

How we use information

• Provide telehealth consultations, prescriptions, care coordination, and patient support
• Process payments, manage your plan, and communicate about your care
• Improve our platform, prevent fraud, and maintain security
• Comply with legal, regulatory, and licensing obligations

Health information

Medical information you share with Persona is protected health information under HIPAA where applicable. We use and disclose it only as permitted by law, including for treatment, payment, and healthcare operations, or as you authorize.

Our Notice of Privacy Practices, provided during onboarding, describes your HIPAA rights in more detail.

How we share information

We do not sell your personal information. We may share information with:

• Licensed clinicians and care-team members involved in your treatment
• Pharmacies, laboratories, and vendors that help deliver your care
• Payment processors and service providers bound by confidentiality obligations
• Regulators, courts, or law enforcement when required by law

Your choices

• Access or update account information in your patient portal
• Opt out of non-essential marketing emails using the unsubscribe link
• Request a copy of certain records, subject to applicable law
• Contact us to ask questions or raise privacy concerns

Data retention & security

We retain information as long as needed to provide services, meet legal requirements, and resolve disputes. We use administrative, technical, and physical safeguards designed to protect your information, though no system is completely secure.

Contact us

Questions about this policy may be sent to support@personadoctors.com or Persona Doctors, Inc., Attn: Privacy, 8000 Towers Crescent Drive STE 1332A, Vienna, VA 22182.