Introduction
Persona Doctors® ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via text message (SMS).
Please read this privacy policy carefully. By using our services, you consent to the practices described in this policy.
Information We Collect
Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, mailing address
- SMS Information: Mobile phone number and SMS opt-in records (see SMS / Text Messaging Privacy)
- Health Information: Medical history, current medications, health conditions, treatment preferences (protected under HIPAA)
- Payment Information: Credit card details, billing address (processed securely through our payment provider)
- Account Information: Username, password, account preferences
- Device Information: IP address, browser type, device identifiers
How We Collect Information
- Directly from you when you fill out forms, create an account, or communicate with us
- Automatically through cookies and similar technologies when you visit our website
- From healthcare providers involved in your treatment
- From third-party services you authorize to share information with us
How We Use Your Information
We use the information we collect to:
- Provide and improve our medical weight loss services
- Process payments and manage your account
- Send appointment reminders and treatment-related communications
- Verify your identity and phone number
- Respond to your inquiries and provide customer support
- Send promotional communications (with your consent)
- Comply with legal obligations and protect our rights
- Conduct research and analytics to improve our services
How We Share Your Information
We may share your information with:
- Healthcare Providers: Physicians, pharmacies, and laboratories involved in your treatment (as permitted by HIPAA)
- Service Providers: Companies that help us operate our business, such as payment processors, cloud hosting providers, and communication platforms
- Legal Requirements: When required by law, subpoena, or government request
- Business Transfers: In connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties.
None of these categories include your mobile phone number or SMS opt-in data and consent, which we never share for marketing purposes. See SMS / Text Messaging Privacy below.
SMS / Text Messaging Privacy
This section explains how we handle your mobile phone number and text messaging (SMS) information. It applies to the Persona Doctors SMS program.
Messages We Send
If you check the SMS consent box when you sign up or contact us, Persona Doctors sends you text messages about your account and care, including:
- Verification codes
- Appointment reminders
- Account updates
- Prescription delivery notifications
- Customer care responses
SMS consent is optional and is not a condition of purchase.
SMS Information We Collect
- Mobile phone number you provide
- SMS opt-in record: whether you consented, the date and time, the form and consent wording you agreed to, and the IP address and browser information at the time of consent
- Opt-out and help requests: keyword replies such as STOP and HELP, and when you sent them
- Message records: the messages we send you, your replies, and delivery status from our messaging provider
We use this information only to send the messages you asked for, to keep a record of your consent, to honor opt-outs, and to meet our legal obligations.
No Sharing or Sale of Mobile Information
Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.
We do not share or sell your mobile phone number or your SMS opt-in data and consent to any third parties or affiliates for their marketing or promotional purposes.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.
We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including platform providers, phone companies, and other vendors who assist us in the delivery of text messages. They may use it only to deliver our messages to you.
Message Frequency and Costs
Message frequency may vary based on your account activity. Message and data rates may apply, depending on your mobile carrier plan. Carriers are not liable for delayed or undelivered messages.
How to Opt Out or Get Help
- Reply STOP to any message to opt out. You will receive one confirmation message and no further SMS messages unless you opt in again.
- Reply HELP to any message for help.
- Contact us at support@personadoctors.com or (888) 577-1570.
Opting out of SMS does not opt you out of other communications, such as email or phone calls, unless you ask us to stop those too.
HIPAA Notice of Privacy Practices
As a healthcare provider, we are required by the Health Insurance Portability and Accountability Act (HIPAA) to maintain the privacy of your protected health information (PHI).
Your Rights Under HIPAA
You have the right to:
- Request a copy of your medical records
- Request corrections to your health information
- Request restrictions on certain uses of your health information
- Request confidential communications
- Receive an accounting of disclosures
- File a complaint if you believe your privacy rights have been violated
Our Duties
We are required to:
- Maintain the privacy of your PHI
- Provide you with this notice of our privacy practices
- Follow the terms of this notice
- Notify you if there is a breach of your unsecured PHI
For a complete copy of our HIPAA Notice of Privacy Practices, please contact our Privacy Officer at support@personadoctors.com or call (888) 577-1570.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data in transit and at rest
- Secure access controls and authentication
- Regular security assessments and audits
- Employee training on data protection
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings, though disabling cookies may affect some features of our website.
Types of cookies we use:
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Help us understand how visitors use our site
- Preference Cookies: Remember your settings and preferences
Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information (subject to legal requirements)
- Portability: Request a copy of your data in a portable format
- Opt-Out: Opt out of marketing communications at any time
To exercise these rights, please contact us at support@personadoctors.com or call (888) 577-1570.
Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For material changes, we will provide additional notice, such as an email notification or prominent notice on our website.
Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Persona Doctors Privacy Office
Email: support@personadoctors.com
Phone: (888) 577-1570
Mail: Persona Doctors, Attn: Privacy Officer, 8000 Towers Crescent Drive STE 1332A, Vienna, VA 22182